July 2020 Calendar: -It is a curious fact that almost always a man gets his ideal from some outside source. He does not create it by his own thinking. Almost every man gets into a rut. He does today precisely what he did yesterday—“business as usual”. If he is unteachable—if he reads no business books and magazines, goes to no lectures, visits no factories—then no ideals take shape in his mind. And, he makes no improvements. The choice of a purpose mobilizes the brain. It focuses all the mental powers upon an achievement. It prevents desultory thought. With these July 2020 Calendars, a man knows clearly what he wants to do, he begins to move towards his goal. He begins to make good use of circumstances and opportunities. People will say that he has “good luck”. But it is not luck that helps him. It is the rudder of a purpose. The one best purpose that any young man can have is to give the public a better service in a trade, industry, or profession. He may decide that he wants to have the most attractive shop in his town; or that he wants to be an architect and design more shapely and comfortable homes; or that he will have a factory and make educational toys for children. If he wants to be sure of a success that is worthwhile, he must think of his work as a service. There is an American word which is now being used a good deal in Great Britain—“go-getter”. It means an effective man who gets whatever he sets out to get. It is a forceful word, but it may mean a man who is ruthless and unscrupulous. A bandit or a “smash-and-grab” thief might be called a “go-getter”. The word may have either a good or bad meaning.
July 2020 Calendar
But if I were to define most of the men who have made permanent successes in Great Britain, I would call them
“go-givers” rather than “go-getters.” Whenever a company grows steadily and increases its profits, the reason usually is that it is giving better service than its competitors. As Samuel Turner once said: “A company that is permanently
successful makes its living out of what it saves the public.” Business does not mean grabbing. It does not mean the art of getting other people’s money. That is a childish idea, believed only by stupid people who know little or nothing about business. Some of the “grabbers” prosper for a time, but they create more and more ill-will and opposition. Usually, they end with a crash. Very few people have successfully made war on the public.
“How much can I give and yet make a good profit?” That is the question that a businessman must ask himself if
he wants to build up a business that will not crash. The little extra courtesy or service or value—that is what makes a
company a winner in the race for trade. Concentrate on giving and efficiency—that is a new idea which is, happily,
coming more and more into practice in the business world. So, I would suggest that the second step in brain-making is to have a worthwhile purpose, to plan the making of the brain as a service machine. Why should we do this? Because we are all born in debt to all the strong thinkers and doers who have lived for innumerable generations. We cannot pay the dead, but we ought to try to prove worthy of what they did for us. We must pay the unborn what we owe to the dead. That is the only way, to be honest. We owe an infinite amount to the past. We have received much. We must add a bit and pass it on to the future. There is something unique—original—in the brain of every intelligent man. There is some way in which he is different. No two thumbprints are the same; and no two brains are the same. It is one of the axioms of human nature, that no two people are exactly alike.
This difference, however small, gives a man his best chance to add to his value—his money value and his social
value. When a man neglects to develop his point of difference, he becomes a mass-production man. He allows himself to become common and less valuable. And this is the most serious mistake of his life. A young man must study himself and find where he fits. He will be wise if he has half a dozen jobs before he is twenty. He does not discover himself until he is thirty or older. Some men have accomplished their most notable work after fifty. But it may be taken as a rule that the sooner a man discovers his strong point, the better. He will have a longer success-period in his life.
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